Thursday, June 22, 2017

The Sony Alpha 9 Philippine Launch

It is not everyday that I get to attend a product launch in a gym. But on June 20, 2017, at the posh Kerry Sports at the Bonifacio Global City, Sony Philippines launched their latest mirrorless camera: the Sony Alpha 9.

The reason for the gym setting, as one of the Sony executive present intimated, was to highlight the new camera’s prowess in capturing athletes in their natural environ - in sporting events. In such a setting, speed is critical because things can happen really, really fast. And the sports photographer should be ready to capture such moments. With its fast focusing speed, plenty of autofocus points, and high buffer rate whether one shoots in RAW or JPEG make the Alpha 9 a very capable sports camera. And the fact that it is also weather-sealed means even outdoor sports can be covered by this.

A Sony representative demonstrated the prowess of the camera by shooting two boxers that were sparring at the event. Media people were able to get some hands-on time with demo units and the Alpha 9 surely impressed. It not only focuses on what I wanted to shoot quickly but, once it’s locked, even if something crosses in front of the subject, the Alpha 9 still retains what it was focused on. Sadly, I don’t have sample photos to show you since we were not provided SD cards that we can take home. Instead, all the photos that appeared here were taken with my iPhone 7.

(Note to camera brands: why not give media people a small SD card, say 512MB, so that we can take home sample photos of your cameras instead of us bloggers just saying that your cameras can do such-and-such? Thanks.)

Ergonomics-wise, the Alpha 9 felt good in the hand. It felt as if all the knobs and buttons are in the right place and within one’s reach. And it felt rigid and solid that I felt that the camera can take a beating.

The Sony Alpha 9 will be available in the Philippines at Sony Centers and authorized distributors starting on July 1, 2017. It will retail for 239,999 pesos.

Keep the conversation going! Contact me via my Twitter or Facebook account. You may also email me here!

Want to get the latest and greatest gadgets? Check out and sign up so you can be an owner of the latest gadget that you desire!

No comments:

Post a Comment


Photography Chicago There's Always A Shot Review Philippines Gadgets Outdoor Photography Accesories Metro Manila Street Photography Events Photography Inspiration Photo Journalism Summer Photography Advice Travel Winter Accessories Photography How-to Portraiture The Wife Apple Autumn Shot A Million Times iPhone Video Review Product Review Holidays Long Exposure Spring Architecture Princeton iPhone Accessories Inspiration Taguig Art Indoor Music iPod Canon Cameras Event Fireworks Photography Technique Photojournalism How-to Museum Product Photography Books Fine Art Fitness Health Personal iPhone photography Flowers Fujifilm Panorama iPhone Photo Blue Hour #MoreFunInThePhilippines Food Photography Landscapes Lenses Filipino Fujinon Launch Mac Shoes Sony California HDR Japan Makati City Musings Navy Pier Night Photography Photoshop Science iPad Android BGC Bags Blog Contest Family Fashion Fitbit Friends Internet Motion Blur Non-iPhone phone Road Trip Running Sunset USA iPad Accessories iPhone Apps Animated GIF Apple Accessories Battery Bluetooth Cebu Cycling Dance Earphones Food Garmin GoPro Gym Home Luzon Macro Natural Light Photography Outdoor Run Pageantry Parade Quantified Self Quezon City Smartphone Sports Tabletop Photography Time Lapse Video Videography Workout iOS 4K Advice Anime Animé App Review Apple Watch Architectures Asia Athletics Beach City Scape Cosplay Dining Drop-proof case Duathlon Editorial Emotion Flower Globe GoProMax HD Halloween Holy Sites Home Theater Hyperlapse Joby Laptop Accessories Learning Long Zoom Love Lowepro MacBook Manga Manila Milky Way Mind Museum Minnesota Mobile Phone Mobile Phone Photography Movies North Luzon Orange PSHS Pasay City People Photography Event Post-Processing Power Rain Requests SM MoA Samsung Satire Sound Speakers TPLEX Tagaytay Tanay Televisions Temples There is always a shot Walking Workshop iPhone Case iPhone Xs Max

Comment Guidelines

Keep all comments relevant to the original post. Do not post comments which contain profanity, hate speeches or solicitations of any kind. Posting comments to this blog constitutes your agreement to adhere to these guidelines.