Friday, April 1, 2016

Sony Philippines Launches New 4K-HDR and Full-HD Televisions

N.B. This post originally appeared on the GMA Network website. The link to the post can be found here.

The Sony Event, entitled “Infinity” showcased the launch of new lines of HD televisions. The beautifully crafted sets on the event were designed by the partnership between Sony and lifestyle store Heima.

"Infinity" was held on March 30, 2016 at the Shangri-La at the Fort Manila in Taguig.

The highlight of the event was the launch of a new 4K television.

The new Bravia 4K HDR offers offers higher brightness, higher contrast and more vibrant colors using Sony’s new “Slim Backlight Drive” technology. This new technology boosts peak brightness and black levels more precisely and enhances contrast levels while maintaining the TV’s slim form. The company’s “4K Processor X1” and color mapping technology called “Triluminos Display” produce a wider color range with accurate color details at any brightness level.

Sony also announced a new Bravia Full-HD lineup that features “X-Reality Pro”. This technology provides stunning details for any content, even when viewing TV broadcasts, DVD, Blu-ray or internet videos. Pixels are upscaled using Sony’s proprietary picture processing technology.

All TVs are wi-fi equipped, making access to online content really easy. The Bravia X9300D, X8500D and W800C are equipped with Android TV OS that allows enhanced content navigation and voice search, among other things.

The 4K HDR TVs range from 55 inches to 75 inches and will be available this April 2016. Prices for these range from 100, 000 pesos to 280, 000 pesos.

The Full HD TVs range from 32 inches to 55 inches and these will be available starting May, 2016.

Starting from second from left, the event was attended by Rovilson Fernandez, the event's host, L.A. Benitez, the Marketing Associate from Heima, CJ Deacosta, Product Marketing Officer for Bravia, Nobuyoshi Otake, the President and Managing Director, SONY Philippines. The group was flanked on either side by the two models of Sony Bravia.

Photos shot with a Canon G15 and post-processed in an iPhone 6s+ using the iOS app VSCO

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